The search is on to find a child from the Serb diaspora who best embodies ‘Serbian values and traditions’. A contest has been launched by the Small Serbian Shop (Mala Srpska Prodavnica), apparently the largest online retailer peddling Serbian shirts, music, films, flags and nationalist ephemera to satisfy the diaspora’s hunger for a flavour of home.
Serb families overseas have been invited to post photos of their child dressed in ‘traditional markings’. Cue shots of kids in colourful costume, fur hats and draped in flags. Occasionally treading a thin line between cultural pride and fancy dress, these children from a foreign land are being encouraged to relive the past, reclaim the heritage and revisit the homeland of their parents. Mostly born to families who left Serbia for various reasons, they literally wear their Serbian heart on their sleeve.
As well as the title of ‘Miss/Mister Diaspora’, winners will receive a child-sized Serbian national football shirt.
Families who want to put their child up can email photos to email@example.com or directly to the contest’sFacebookpage . Closing date for entries is 1 April – April Fools Day.