Recognise The Power Of Your Personal Brand
The power of a personal brand has long been recognised by the recruitment industry, which makes mileage out of ensuring they achieve the perfect fit as often as possible. It is now commonplace for employers and recruiters to delve into our online worlds and sniff back along the virtual snail trail that leads a path to who we are and what we stand for.
Every time we traipse around Facebook, Twitter, FourSquare and the like, leaving comments on photographs, posting status updates or sharing our opinions online, we leave behind indelible footprints that cannot be washed away by the tides of time. With the ever-broadening scope of social media, it is increasingly important for individuals, not just businesses, to bear in mind that their reputation and how others perceive them is impacted by their social interactions.
Amulette by Amira & Bojan Z: An Album of Indisputable Quality, Beauty & Style
If anyone was in doubt about the highly distinctive purity, quality and class of Bosnia’s foremost female singing sensation Amira, then her new album Amulettewill put paid to their uncertainty. This third studio album represents a marked leap forward from her lauded earlier works and shows a singer who has grown in confidence, ability and audience. Amira is a world-class artist at the top of her game.
Sarajevo-born Amira Medunjanin has already proven that she is a dab hand at sevdah, the long-established Bosnian singing style that characteristically recounts tales of longing, love and loss. With three impressive albums, she has carved her name in the stone annals of the genre and received widespread plaudits for taking the rich heritage of sevdah and moulding it into her own fresh and distinctive forms.
Where The Streets Have No Names
I cannot tell you how refreshing it is to walk around a city without a Starbucks, KFCor McDonalds on every corner. One or two is OK but, coming from a country raped by major brands, Serbia is uplifting. To enjoy shopping in markets or at small to medium sized local chains where the joy of discovery can still be found on the shelves, where browsing remains a pleasure and not a robotic chore, is a rare treat.
That Serbia remains a place of homegrown brands and independent traders is something that should be cherished and protected, else it goes the way of their EU neighbours, where many national retailers have been swallowed by the big boys. Anyone who has travelled has seen how countries brutally sacrifice many of their traders in favour of the glossy global giants. Now it is happening closer to home.
Embrace The Night
Experiencing a city at night can reveal a side to its character that is masked by the hustle of the day. Belgrade is a case in point. While the city is rightly recognised for the vibrant café culture, riverside bars and vibrant buzz of an international capital, Belgrade after-dark sees it take on a unique character as party central. However, it has another side, with an appeal that is less well known, when Belgrade is at rest in the new born hours of a day.
There is something inherently special about walking the streets alone at night, something I have often done in Belgrade. The city is exposed, allowing a glimpse of its deepest secrets. You see beneath the fancy veneer of the day to experience the essence of what makes the city great, a kind of unadulterated purity hidden during the business of the day.
