All Roads Lead to Belgrade – Even If They Are Jammed
I am probably not telling you anything that you do not already know: Traffic in Belgrade is a nightmare. Anyone who has driven in the Serbian capital is likely to be nodding in agreement with my statement. What is more difficult for me to appreciate is why the traffic is quite so bad, why Belgrade is notorious for gridlock in the city and congestion on its bridges.
Even with the extravagant new bridges across the Sava, traffic snarl-ups are still commonplace at extended peak times. Heavy traffic has become such a norm that drivers seem to have accepted it as a part of daily life.
Picture Perfect Memories
There is something wonderful and romantic about old postcards. They are windows into a different world, or rather, a world before our time. The energy associated with the process of choosing, writing and sending these evocative snapshots of a frozen moment is entirely positive.
Each card has been picked out and paid for with the intention of using it to carry caring thoughts to friends or family. In that sense, postcards might have fallen from favour, but they still embody feelings far more than sending an email.
It Pays To Trust in Business
Trust, reliability and assurance are key factors in the growth and success of any brand, regardless of size. That we also look for these traits in our closest friends bears testament to their validity. But too often these softer elements are perceived as poor relations to price, positioning and product, and can be dismissed as collateral damage in the ongoing race to achieve trading targets.
Such an attitude is shortsighted and wrong. I believe that faith, dependability and confidence are essential to any brand. They can attract the repeat business and word of mouth recommendation required to move a brand ahead of the competition. As the building blocks of a brand’s personality, they can ensure that customers get more from their dealings with a business. Likeable brand traits attract and retain high value customers: that is a fact.
eCommerce Can Boost Serbian Business: Embrace It
Online retailing delivers the best prices, the widest choice and the most convenient way of shopping for millions around the world. That is a fact. It is fast, efficient and easy to use and can be safe and secure if used sensibly. Internet shopping might not be for everyone, but that is his or her choice. At least, it is in countries where that choice is available to them.
eCommerce can make so many things possible for so many people. It already does that in many countries. It brings products and services within reach by opening the doors to the world. With the advent of online payment systems, Serbians will finally be able to legally purchase any number of items from beyond their borders. This is not a deterioration of border controls, a loss of homeland trade or any infringement of Serbian territory by outside forces.
