Tourists attracted by a creative wave that is sweeping the city’s cosmopolitan design districts are part of a renaissance that has tourist chiefs buzzing, while foreign investment is attracting increasing numbers of business travellers to Belgrade.
As visitor figures rise, the call on hotel beds to suit all budgets can only increase.
International luxury hotels are opening in the city, such as the waterside Radisson Blu Old Mill and the delayed new Marriott beside the National Theatre, to satisfy the growth in business and high-end travellers.
This is just the type of place for an international superstar to let her hair down.
So it came as no surprise that, when Lady Gaga flew into Belgrade to visit her fiancé Taylor Kinney who is filming there, she was irresistibly drawn to Belgrade’s exclusive dining and clubbing hotspots.
After all, this is a woman who loves to party.
International media has splashed paparazzi shots of Gaga enjoying the best of Belgrade.